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Product Design & Website Building for complex platforms, smart products & growing brands
Hi! my name is Aviv
I'm a UX/UI Product Designer with 4 years of experience turning complex challenges into thoughtful, intuitive digital experiences. Over the years, I’ve worked on systems across defense, healthcare, BI, and consumer platforms- always driven by the desire to make the most intricate tools feel simple and human.
My strength lies in bridging the gap between user needs and business goals. Whether it's through user research, UX strategy, hands-on interface design, or seamless handoff to developers, I bring structure, clarity, and collaboration into every step of the process.
Hi! my name is Aviv
I'm a UX/UI Product Designer with 4 years of experience turning complex challenges into thoughtful, intuitive digital experiences. Over the years, I’ve worked on systems across defense, healthcare, BI, and consumer platforms- always driven by the desire to make the most intricate tools feel simple and human.
My strength lies in bridging the gap between user needs and business goals. Whether it's through user research, UX strategy, hands-on interface design, or seamless handoff to developers, I bring structure, clarity, and collaboration into every step of the process.
My Philosophy
Do the Research
Great design starts with understanding. Research is the foundation of every project- whether it's user behavior, market trends, or competitors. A well-informed decision leads to a well-crafted experience.
Keep Learning & Stay Updated
The digital world evolves constantly, and so should I.
I strive to keep learning, exploring new trends, tools, and methodologies to ensure that my designs remain relevant and impactful.
Trust Yourself, But Not Only Yourself
Great design isn’t built on assumptions alone. Combining intuition with collaboration, constructive feedback, and real user behavior analysis ensures that design decisions are effective.
Keep It Simple
Good design should be intuitive, accessible, and easy to use. Complexity should only exist where it adds value-never for the sake of aesthetics alone.
Innovation vs. Simplicity
Sometimes, new ideas push boundaries. Other times, the best solution is already there. The key is knowing when to innovate and when to refine, drawing inspiration from the right sources while maintaining originality.
Work Smart & Stay Flexible
Good design isn’t just about creativity- it’s about execution. A solid technical foundation and organized workflows ensure smooth development. Being prepared for iteration and change is key to building scalable, high-quality products.
Keep Learning & Stay Updated
The digital world evolves constantly, and so should I.
I strive to keep learning, exploring new trends, tools, and methodologies to ensure that my designs remain relevant and impactful.
Do the Research
Great design starts with understanding. Research is the foundation of every project- whether it's user behavior, market trends, or competitors. A well-informed decision leads to a well-crafted experience.
Trust Yourself, But Not Only Yourself
Great design isn’t built on assumptions alone. Combining intuition with collaboration, constructive feedback, and real user behavior analysis ensures that design decisions are effective.
Keep It Simple
Good design should be intuitive, accessible, and easy to use. Complexity should only exist where it adds value-never for the sake of aesthetics alone.
Innovation vs. Simplicity
Sometimes, new ideas push boundaries. Other times, the best solution is already there. The key is knowing when to innovate and when to refine, drawing inspiration from the right sources while maintaining originality.
Work Smart & Stay Flexible
Good design isn’t just about creativity- it’s about execution. A solid technical foundation and organized workflows ensure smooth development. Being prepared for iteration and change is key to building scalable, high-quality products.
My Philosophy
Services
Full UX/UI Design
Whether you’re building from scratch or reinventing an existing product, I’ll take you from idea to polished interface- with a process that’s structured, thoughtful, and collaborative.
UI Design
You’ve got the structure, now let’s make it shine!
High-end visual design, responsive layouts, and component-based systems tailored to your brand.
UX Architecture
Need quick feedback, a fresh perspective, or ongoing design support? I offer 1:1 sessions, product audits and mentoring.
Landing Pages & Mini Projects
One bold page. One clear message.
Whether it’s an MVP, campaign, or concept, we’ll keep it lean, smart, and beautiful.
Words That Made My Day
"She isn’t a designer- she’s a listener, a mediator, and a problem solver."
Zvia Rosenberg, UX/UI Designer
Words That Made My Day
"Aviv is a reliable and highly professional partner, with sharp critical thinking, creativity, and the ability to dive deep into the product – both conceptually and in the smallest details."
Betzalel Singer, Product manager
Words That Made My Day
"Despite her initial unfamiliarity with blockchain solutions, she quickly immersed herself in our domain and produced remarkable results."
Eric Mishayev, Client